How MaxAB Benefits MSME Distributors
Founded in 2018, Cairo-based B2B e-commerce platform MaxAB has been connecting suppliers with small traditional retailers across Egypt and Casablanca, Morocco. Its end-to-end supply chain solutions and business intelligence tools improve efficiency and visibility in the modern trade sector.
The startup recently raised a pre-Series B round to fuel its international expansion. It plans to grow in North Africa and the Maghreb, as well as enter Saudi Arabia next year.
Streamlined Supply Chain
Modern supply chains play a crucial role in delivering essential goods and services to consumers. They enable people to access food, clothing, medicines and health care products at lower costs, and also help deliver power and light.
Streamlined supply chain processes involve better communication between the customer and the supplier, as well as greater transparency and collaboration across multiple tiers of the business. This is a key benefit of supply chain management that can help customers achieve their objectives and boost their bottom line.
A streamlined supply chain process can reduce inventory and shipping costs by improving the speed at which materials move from the manufacturer to the consumer. It can also improve the accuracy of stock replenishment, enabling companies to offer their customers shorter lead times.
Streamlining the supply chain requires a high-level process review to document the current state and identify ways in which the business can streamline operations. A digitised and fully integrated supply chain network can enhance visibility and connectivity throughout the system, allowing businesses to respond quickly and efficiently to market changes.
For health care consumers, the cost of services can be difficult to understand before receiving treatment. In an effort to encourage competition based on the value of care, consumer advocates, employers and some health plans are pushing for more reporting of prices.
Transparent pricing allows customers to contrast prices and ensures that there is no price discrimination. It also makes it easier for customers to find a quality provider at an affordable price.
It gives you a better basis for defining and quantifying what value you add to customers and helps you determine your competitive advantage in the market. It also reveals areas where you might need to develop or change your product or service in order to be more effective.
While transparency can lead to price gouging or profiteering, it can also expose weaknesses in your value proposition. In these cases, it forces you to see what you need to improve and set out a course of action that will help your business grow and succeed.
Real-Time Business Intelligence
Real-time business intelligence is an extremely beneficial tool that empowers organizations to respond quickly and accurately to the latest data. This way, businesses are able to make better decisions and avoid potential pitfalls that could cost them customers or revenue.
Using real-time BI software, users can gain access to important business metrics reports and key performance indicators (KPIs) from anywhere. This makes it easier for employees to stay on top of their daily tasks and receive immediate responses to questions.
This technology also helps users save time as it decreases the need for data segregation and analysis. Moreover, real-time BI software eliminates human errors as it performs the data analysis with higher accuracy.
Organizations are increasingly turning to RTBI as one of the key ways they can stay relevant in the marketplace. It allows companies to gain valuable insights that drive improved customer experiences and more.
Access to Finance
With the right access to finance, MSME distributors can increase their income, improve financial control, and build resilience to withstand shocks and risks. This includes financing new inventory or equipment, and building storage and logistics infrastructure.
MaxAB offers a variety of embedded finance solutions that support its goal of supporting Egypt’s economic growth by connecting suppliers with underserved traditional retailers, and offering financial tools to help these merchants better manage their cash flow. This strategy has worked well since its launch in 2018, with 150,000 unique traditional retailer orders being placed and 2.5 million orders delivered.
With the latest $40 million round, MaxAB will expand its physical footprint across the Middle East and North Africa. It will also hire additional talent and scale recently launched business verticals, including new supply chains and embedded finance solutions.